This isn’t just a tee - it’s a statement.
 
Built on the streets of South Auckland, the From the Ground Up oversized black tee represents resilience, growth, and the strength of those who rise despite the weight of their environment.

The front chrome graphic symbolizes the raw ground beneath us - tough, unpolished, unshaken. It reflects the reality of our upbringing and the unbreakable foundation our people stand on. Each letter is a reminder that where you come from doesn’t define your limits, it defines your strength.

Turn to the back and you’ll find a target/compass design, marking direction and purpose. It’s a symbol of always knowing where you’re headed, no matter how chaotic the journey. Even when the world tries to label you a “lost cause,” you set your sights and move forward.

Crafted for a premium oversized fit, this piece blends streetwear authenticity with timeless design. More than clothing, it’s a badge of identity - a reminder to wear your story with pride.

This drop isn’t about fashion. It’s about legacy.
Own it. Wear it. Live it.
 
note: SIZES RUN BIG. ONCE THEY GONE, THEY GONE.